If you can talk with crowds and keep your virtue, Or walk with kings - nor lose the common touch;

You will have to respond to both the kings of commerce, your customers and your investors. As well as with the stakeholders your employees,

your suppliers, and your neighbors. You will need to guide your own path through them. Not swaying like a grass to the breeze nor being an

oak that is toppled by a strong wind.

All sides will have advice for you. Some of it will be less wrong than others.  Listen to all, ignore all.  You are the decision maker, and it is your responsibility to do what is best for the business